London launches 'Park Life' campaign
New film kicks off the capital's bid to be a England 2018 World Cup host city.
London United has launched a brand new video, 'Park Life', to showcase how football lies at the heart of the capital and all its diverse communities.
The Park Life theme is integral to London's host city bid and will be used throughout their campaign. It is designed to play on the tradition of the classic kick around enjoyed by young children and adults throughout their lives in any of the 278 London parks and open spaces.
Though the film captures the passion of the game amongst ordinary Londoners, it is also interspersed with shots of Wembley Stadium and some of the world's and England's biggest football stars, who themselves have grown up playing on many of the park facilities that London has to offer, the fields where they dreamt of their World Cup future.
Click below to watch the film.